16 MARCH 2023

Embracing Growth in the New Era


“The future for Goodrich is vibrant and exciting. Together let us chart the path for the next 10 years, elevating spaces with imagination.” Yasushi Furukawa, Group CEO, Goodrich Global.

Goodrich Global’s 40th anniversary stands as a momentous milestone. This landmark fuels the company’s determination to solidify its presence in Southeast Asia with swifter, smarter business strategies. The robust management framework and enhanced business infrastructure empower Goodrich Global to seize rapid growth opportunities. The objective is to amass a more substantial market share within the Southeast Asia region.

The renewed galleries in Singapore and Thailand mark a new chapter in redefining interior design and decoration. These spaces have garnered the attention of top-tier interior design professionals, architects, property developers, hotel proprietors, and contractors since their unveiling in 2021 and 2022. These revitalized galleries exemplify Goodrich Global’s commitment to creating a comprehensive product experience centered around people.

Fostering exploration and, ultimately, self-discovery have been core values of the brand since its inception in 1983. The global market dynamics have shifted due to the widespread impact of the COVID-19 pandemic. Ensuring the safety, security, and well-being of its employees is of paramount importance for Goodrich Global. Amidst the crisis, the company augmented its online presence through product webinars and streamlined digital processes. By harnessing online technology, Goodrich Global facilitates remote work arrangements and seamless customer interactions.

Looking ahead, the company is actively enhancing its operational efficiency by establishing an integrated manufacturing and sales system. Goodrich Global’s proactive approach spans multiple facets, including product development, logistics, and sales structures. These endeavors converge to smoothly transition from a conventional interior furnishing provider to a “Space Creation Company,” in line with the company’s long-term corporate vision. This ongoing initiative serves as a catalyst for growth, propelling the next generation forward.

As a “Space Creation Company,” Goodrich Global aspires to be an enterprise valued by stakeholders that contributes to society by enhancing spaces through creative visualization. This dynamic ethos offers value, educates customers about product capabilities, and fosters idea exchange to craft engaging spaces with enriching experiences. Behind this enriched customer experience, project teams collaborate harmoniously, creating a positive economic impact, inspiring future generations, investing in emerging talent, cultivating inclusivity, and nurturing a sense of community.

Defined by Goodrich Global, a “Space Creation Company” offers customers comprehensive functions and processes encompassing design, delivery, and construction, all guided by purposeful visualization. Economic value blooms as Goodrich Global continues to expand and refine various aspects related to spatial endeavors. These concepts merge with innovative ideas to generate value for both the design community and direct customers. By fully realizing its capacity and capability as a “Space Creation Company,” Goodrich Global aims to position itself more assertively and proactively in the value chain. Beyond attaining economic value, Goodrich Global deliberately generates social value to enhance its corporate presence.

This vision aligns with the company’s overarching goal of fostering an inclusive, sustainable, and creative society. Goodrich Global, as a “Space Creation Company,” captivates the public with innovative concepts and effective design solutions. This innate social value emerges when Goodrich Global extends benefits to local communities in its role as a “Space Creation Company.”

Feel free to reach out to our team if you have any enquiries.